The phenomenon of marketing on social media platforms is well-established as a must-do for any business to thrive these days. With over 70% of the entire US population on the platform1, it’s no wonder it is so successful.
In 2023, millennials currently dominate the scene on Facebook. According to Statista, 42% and 43% of all US and Canadian users (respectively) are between the ages of 25 and 44, with a slight favourtism of women to men2. Usage statistics indicate the averge user is logging on every day!
These statistics indicate that if millennials are part of your customer demographic, then the key to your business’s growth lies in the effective utilization of a well-crafted social media marketing strategy. This entails reaching your target audience, gaining insights into customer preferences, and adeptly addressing their concerns.
Here are 16 benefits of having a social media marketing strategy:
- Increased Brand Visibility
- Targeted Advertising
- Customer Engagement
- Content Promotion
- Enhanced Website Traffic
- Community Building
- Data Insights
- Cost-Effective Marketing
- Competitive Advantage
- Social Commerce
- Cross-Promotion
- Real-time Marketing
- Global Reach
- Customer Insights
- Conversion Opportunities
- Measurable Results
Increased Brand Visibility
1 https://www.demandsage.com/facebook-statistics/#:~:text=Facebook%20has%203.03%20billion%20monthly,users%20in%20the%20United%20States.
2 https://www.statista.com/statistics/187549/facebook-distribution-of-users-age-group-usa/